Threat? Or Opportunity?

An interesting article, "Accenture: User-Generated Content Is Top Threat To Media and Entertainment Industry", summarizing a survey of growth strategies for media coverage contained the following quote:
Survey participant Sir Martin Sorrell said technological change and the consolidation of digital and non-digital business models will have a dramatic impact on the media and entertainment industry over the next five years. "The winners will be those who can probe and analyze the changes and manage and merge on-line and the off-line most successfully."
Well said, even if in direct contradiction to the article's title!

Content by Nick Porcino (c) 1990-2011